A satisfying, safe and sustainable food supply is ours. All we have to do is grow it.

    Written by Julia Albrecht
    on February 04, 2019

    Sustainability vs Regenerative 

    Are you trying to minimize your environmental footprint? Combat climate change? Produce less waste? And what about sustainability? Or that whole regenerative idea?

    We’re here to help.

    We can all agree this is a pivotal time in our climate’s history. The need for progress is critical and the future of our world, our children’s world, and our grandchildren’s world relies on us. In this two part series, we bring you a guide to solve the confusion once and for all.

    It’s time to make a HUGE IMPACT, with a few small changes.  

    What does it mean to be Sustainable?

    Sustainability maintains current conditions.

    Although there are many definitions of what sustainability actually is, all interpretations lead to a collective focus around maintenance of current conditions with hopes that humans and nature can exist in productive unity to uphold present and future generations. Sustainability is built on the basis that our thriving society relies either indirectly or directly on the natural environment. Overall, sustainability aims to keep environmental systems in balance while natural resources within them are consumed by humans at a rate where the system is able to replenish itself.

    What about regeneration? Why is it important?

    Regenerative practices reverse climate change and restore the land.

    There is an alternative solution to climate change that goes beyond maintaining current conditions to restoring the natural system. Regenerative practices bring life back to deprived habitats, reversing climate change and rebuilding the damage done from years of intensive farming. Starting with the rebuilding of healthy soil, regenerative solutions are capable of producing high quality nutrient dense food while simultaneously improving, rather than degrading land. Ultimately REGENERATIVE PRACTICES lead to productive farms, healthy communities, and vibrant economies.

    Regenerate first, sustain second

    Everything is evolving – our climate is changing, our society is progressing, it’s time our views and conversations around sustainability as the solution change as well. For the past few years we have relied heavily on sustainable practices that seek to maintain and not further degrade our ecosystem. Upon implementation, we’ve learned sustainability at this point is not going to be enough. Sustaining the current conditions includes millions of acres of desolate farmland, toxic streams, decreased biodiversity, and a rapidly changing climate.

    It is for these reasons that REGENERATIVE SOLUTIONS need to come first. Regeneration has multiple advantages over sustainability, pointing more directly at the need to restore and heal the natural and social environment beyond current conditions. By involving all stakeholders, regeneration becomes an interactive process between humans and natural systems to help one another in a mutually beneficial way, contributing to a total systemic healing process.

    These solutions are all in our reach, EVEN AT A LARGE SCALE. With today’s growing technology, it is POSSIBLE TO PRODUCE FOOD that doesn’t degrade the ecosystem on which food and agriculture relies upon.

    With PURIS, our regenerative solutions are in everyone’s reach. From seeds to solution, protein shakes to snacks and cereal - you name it -  PURIS has a premium regenerative ingredient that’s good for the triple bottom line – bettering your business, the planet, and all people.  Together we are creating food for the global good.

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