Part 2 of 2: Making the Regenerative Choice the Easy Choice

01

AT A TIPPING POINT

To feed 10 billion people by the year 2050, how we make our food has to change. Demand for meat is surging as countries get wealthier. But meat takes huge amounts of water and fossil fuels to produce, depleting scarce resources and adding to atmospheric CO2.

02

RISING RISKS

The world is producing record amounts of food. But unless we know what’s in that food, we can’t know the risks. More chemicals, synthetics, GMOs and industrial animal proteins in our food supply threaten the health of humans and our environment in ways we’re only beginning to realize.

03

READY TO GROW

We have a duty to provide food that’s safe for people and our planet. By embracing non-GMO, responsible practices from seed to solution, PURIS has built a future-proof food source with the variety, nutrition and taste people expect. Now we’re scaling up to meet the need.

 

The more we protect our climate the greater we all benefit; it’s going to take a systematic approach, PROVIDING VALUE FOR ALL STAKEHOLDERS. When everyone is on board, we all win; that includes the growers, the makers, the eaters, the decision makers, and influencers. We all know sustainability and regeneration aren’t just dynamic marketing strategies, they’re real and require action. Regenerative is a choice, it’s a lifestyle and a commitment to the future. 

REGENERATIVE SOLUTIONS ARE PROFITABLE. There are PARALLELS between environmentally friendly innovation and major growth in profit margins. Even better, sustainable and regenerative practices are not a one size fits all solution, rather they can be tailored for the brand, making the choice accessible to all. 

Every step matters, from the seed all the way to the finished food. As a collective, it is OUR RESPONSIBILITY to examine the entire process. Who knows, there may be a major revenue stream hidden in regenerative strategies, including tackling food waste. 

Consumers are VOTING WITH THEIR DOLLARS and pushing for a regenerative food system. In the last year alone, reports of consumers purchasing foods that are better for the environment ROSE 22%. Their purchases send strong messages to producers, retailers, and others in the system about what they think is important.

Bridging the gap between sustainability and profitability 

As knowledge around sustainability and regenerative practices continue to grow, brands needs to be able to choose sustainability without sacrifice. At PURIS we utilize one of the last great hopes of avoiding climate change, a substance so common that we typically ignore it or just walk all over it: THE SOIL BENEATH OUR FEET. Current data suggests sequestering carbon in the SOIL is the solution we’ve all been looking for – restoring deteriorated soil while greatly expanding agricultural yields, and diminishing climate change through extraction of carbon from our atmosphere. 

PURIS IS MAKING ORGANIC REGENERATIVE MOVES RIGHT HERE IN THE USA, utilizing the tiny pea to improve the soil, climate, and water ways in our neighborhoods. Instead of overcoming nature, peas reinforce it, promoting the propagation of plant life to return carbon to the soil that was there in the first place. 

Putting carbon back in the soil is not only mitigating climate change, but also improving human health, productivity, food security, nutrition security, water quality, air quality – everything. 

PEAS MAKE THE REGENERATIVE CHOICE THE EASY CHOICE. By building great tasting plant based food from PURIS PEA PROTEINS, PEA STARCHES, and PEA FIBERS our zero waste, regenerative built, PLANT BASED FOOD goes beyond sustainability and is a choice for people and planet. 

We want to support you

PURIS LINE OF INGREDIENTS created from regenerative, ORGANIC, non-GMO seed varieties can guide your supply chain to a point we can sustain for all brands. It’s not only PURIS Pea Protein but all things pea that creates the solution. 

It’s hard to make a regenerative global difference if the system doesn’t support the scale. PURIS’ model is enabling a regenerative impact today that is scalable to meet the needs of tomorrow. With over 400 farmers, 200,000 acres, and a solid foundation, we want to support the improvement of our world through the ingredients that we make to the manufacturing plants and jobs that we resurrect in small towns across the USA, and finally through brands we supply to. 

Let’s make a measurable difference today. The choice is ours, we can make products that are regenerative or not regenerative, we can maximize global impact or minimize it. It’s up to us. 

When we say regenerative, we mean it.

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